Leaders are finishers.
Students under the Marketing Management program learn to read the mind of the market, predict its tendencies and influence its impulses. The course offers a 360-degree view of business administration from product management, research, sales, to product distribution. Ultimately, students become versatile in this industry as course activities cover consumer behavior, advertising, international and digital marketing, and financial concepts.
This course is for you if you want to travel, work with different types of people and practice your gift of selling. You will learn to:
- understand core marketing and financial concepts;
- apply theories related to product management, sales management, marketing research, international marketing, consumer behavior, advertising, distribution management, and digital marketing;
- use specific skills applicable to all the facets of marketing, such as developing surveys, holding focus group discussions, creating marketing and advertising campaigns, managing a sales team and preparing and defending budgets; and
- exercise your profession profitably by applying practical knowledge learned from faculty members with years of corporate experience as market researchers, marketing managers, brand managers, sales directors and company presidents.
- Market Analyst
- Market Research Manager
- Marketing Manager