Beleran, Koji

Beleran, Koji
@kojibrie / @ipugaoak

“IPUGAOAK” Celebrates the rich heritage of Ifugao, where I grew up, by drawing inspiration from its architecture, rituals, and traditional craftsmanship. Through my research on Ifugao cultural practices, I aim to integrate these elements into my fashion collections and branding, preserving and showcasing the beauty of Ifugao heritage within the modern Philippine fashion landscape.

Our brand redefines couture by blending luxury with the rich cultural heritage of the Ifugao people. Each design draws inspiration from Ifugao architecture and ritual symbolism, transforming tradition into modern elegance. We cater to elite clients who value exclusivity, artistry, and cultural depth. Unlike other couture houses, our creations go beyond fashion they are wearable stories of heritage and identity.

This collection is inspired by Ifugao culture, exploring the relationship between traditional architecture and ritual practices. Research on the baleh or abung highlighted structural elements such as slanted roofs, elevated forms, and wood carvings that reflect Ifugao cosmology and harmony with nature. Cultural rituals including mumbaki ceremonies, honga harvest celebrations, and mun momma informed the collection’s silhouettes, materials, and surface details. By reinterpreting traditional craftsmanship through modern design, the collection honors Ifugao heritage while presenting it in a contemporary Filipino fashion context.