Students under the Marketing Management program learn to read the mind of the market, predict its tendencies and influence its impulses. The course offers a 360-degree view of business administration from product management, research, sales, to product distribution. Ultimately, students become versatile in this industry as course activities cover consumer behavior, advertising, international and digital marketing, and financial concepts.

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Campus Life

Benildeans work and play in an environment where uniqueness is appreciated, talents are nurtured, and ideas are valued.