Felizco, Shagami
@shagummy / @shagami.ots

Walang Tamad sa Quezon — the provincial motto pays tribute to the province’s diverse professions while placing particular emphasis on its agricultural strengths, especially coconut production. Locally sourced materials such as buli (buri) and coconut are reimagined through couture techniques, blending heritage with modern styles. The collection also draws from the tradition of hand-beading, once a vital source of livelihood in parts of Quezon, particularly in the creation of gowns and pageantry attire. As a beauty queen, I have overseen design processes and collaborated with fellow designers, gaining firsthand insight into the precision and dedication the craft requires. tThis experience has cultivated a naturally elegant approach, complemented by the authentic creativity I bring as an artist. The designs merge heritage techniques with modern elegance, honoring local artistry while highlighting the province’s emerging influence through its evolving methods and style in the national fashion scene.

Shagami Baronia Felizco, owner of SHAGAMI, is an emerging fashion designer known for blending pageant glamour with rich cultural narratives. Her work explores the intersections of fashion, heritage, and storytelling — often drawing from her Quezonian roots and a deep appreciation for the province’s craft and culture.

I built this collection based on what felt natural to me—maximal yet elegant. As both an artist and a beauty queen, balancing these two worlds felt authentic, using my Quezonian culture as the foundation of the work. One of the main challenges in the process was my limited skill in illustration, which made it difficult to initially communicate my ideas. This led me to adopt a work-as-I-go approach, allowing the designs to take shape through construction until the vision became clear to others. While completing the more demanding stages was deeply fulfilling, my favorite part was the finalization process: curating the lookbook, executing the photoshoot, and refining the collection’s narrative from its design foundation to its material and detail choices. The experience was made more meaningful by collaborating with a fully Quezonian team—from sewists and beaders to creatives and models—highlighting the collective talent of the province. Through this collection, I recognized how intentional and symbolic my design approach is, and how my maximalist style naturally creates cohesion across looks. While rooted in Quezonian culture and the celebration of its workforce and agricultural heritage, the collection also honors hand beading as a once-primary livelihood and an enduring symbol of the province’s pageantry tradition, which I aim to carry forward as part of my design identity and brand.

De La Salle-College of Saint Benilde © 2026 All rights reserved.