This module gives a basic understanding of advertising production – print and video. This equips the students the basic knowledge they need in pursuing a career in advertising – from understanding the client brief, the creative development and the actual production process. The bulk of this module demonstrates the principles in videography and photography applied in advertising.
This module is designed for students that already have a basic knowledge on Microsoft Office, Adobe Premiere and Adobe Photoshop.
2020 - 1st Run
Feb. 1, 8, 15, 22
2020 - 2nd Run
12:00 - 20:30
Read and understand the client brief and develop a creative campaign out of it
Understand the basics of photo and video production
Demonstrate thorough understanding production processes in advertising
Mount production requirements and manage projects of the same nature
Writing a brief
Insights and Strategy
The Channel Strategy
Basic Principles for Print Advertisement
Online Photo banks
Print Production 101
Different kinds of print shoots
List of partner suppliers and their sample works
Video Production 101
Different production houses and their sample works
Videography and Editing techniques
Photo and video shoot
Why is digital important?
The behavior of the consumers on digital
The role of digital channels
Digital Best Practices
Presentation of final project
Cookai has been in advertising production for 6 years. Starting as a print producer, she’s built her expertise in personal care and food, working with some of the biggest brands in the industry like KFC and Tokyo Tokyo. Beyond an advertising producer, she is a budding content creator, working independently for well-known brands like Bonifacio Global City and TV5.
Emma has been in advertising for almost 7 years. She has handled different brands like KFC, Unilever, Mondelez, and Nestle. She's a full time Account Director with a strong experience in TV, print, radio, and digital advertising. She's been with Ogilvy and Mather for 3 years, one of the leading digital agencies in the Philippines.
Joseph P. Teoxon
Joseph Teoxon is one of the in-house directors of Go Motion. His skills and talent has paved the way for him to work with creative agencies and collaborate with the country's top companies such as Unilever, Nestle and Mondelez. He has received various accolades and awards, one fo which is the Silver Gong given for “Save the Children” for Selecta & DDB Singapore by Gong Awards Show.
Prior to Go Motion, he directed various short films exhibited in Cinemalaya Film Festival. His first feature-length film, Throwback Today, was a finalist in the Cinema One Originals 2017 film fest.
A passionate and strong-willed brand planner who ensures delivery of sound and inspiring strategies that not only answer the client’s business problem but also inspire creative output that goes beyond the brief. Working closely with her creatives and accounts team, Jessa works with the brand’s long-term vision in mind creating campaigns that build businesses and fortify brand love such as Lucky Me!, Kantar's #1 Brand in the Philippines, Jollibee International, and Unilab.
REINVENT. Learn for Life.
For inquiries, Look for
Benilde - Continuing Education
(+63) 8230-5100 local 3802
(+63) 8400-5425 I (+63) 8400-7405