This module focuses on the new trend of utilizing positive Customer Experience in marketing and winning customers. Customers expect more and they now want an “experience” that is consistent across all marketing channels. They prefer companies that use the information they give in order to deliver more value and provide personalized experiences. The topics are designed to enhance the student’s understanding on how organizations can differentiate themselves across channels, touch points, and interactions to not only engage customers but to also retain them in long-term business relationships.

2020 Run

Aug. 29, Sep. 5, 12, 19


8 hours a week


Module Fee


REINVENT. Learn for Life.

Benilde - Continuing Education

(+63) 8230-5100 local 3802

(+63) 8400-5425 I (+63) 8400-7405