This module is a comprehensive overview of marketing in the digital world including the challenges this presents to marketers. It covers fundamentals of digital marketing, building the online customer persona, the new customer path, customer journey mapping, digital channels and strategy, content marketing, social media marketing, consumer engagement, inbound marketing, data and measurement. The module dives deeper into key topics related to each of the channels, covering social media marketing and content marketing strategy,
This module enables the participant to effectively apply various digital marketing strategies via digital channels for their marketing campaigns
August 1, 8, 15, 22
8 hours a week
5 hours synchronous | 3 hours asynchronous
At the end of the module the participant will be able to:
Understand the principles of digital marketing tools and how they work together.
Understand the business environment and issues relating to digital marketing and customer needs.
Understand digital and social media platforms.
Identify appropriate digital channels and strategies for their marketing campaigns.
Understand how to create and execute digital marketing strategies and create tactics across the entire funnel from attraction to retention.
Identify, plan and develop appropriate content for various digital channels.
Strategic Digital Marketing
From Mass Marketing to the Connected Customer
The Digital Advertising Mix
Driving Digital Strategy
Customer Journey in the Digital Age
Owned and Earned Media
Strategic Content Marketing
Consumer Engagement in the Digital World
Digital Marketing Analytics
Strategic Digital Marketing Plan
Co-Founder & Managing Partner of Analytics Effect, a digital analytics consultancy in the Philippines. He has been a speaker and panelist in numerous digital events in the country including Content 360 Philippines, Analytics 2018 Philippines, and in various Google events among others. He has also been featured in several digital publications like Online-Metrics.com and Databox, as well as The Manila Times. This former civil engineer is also an adjunct faculty in Enderun Colleges teaching marketing.
REINVENT. Learn for Life.
Benilde - Continuing Education
(+63) 8230-5100 local 3802
(+63) 8400-5425 I (+63) 8400-7405