This module is a comprehensive overview of marketing in the digital world including the challenges this presents to marketers. It covers fundamentals of digital marketing, building the online customer persona, the new customer path, customer journey mapping, digital channels and strategy, content marketing, social media marketing, consumer engagement, inbound marketing, data and measurement. The module dives deeper into key topics related to each of the channels, covering social media marketing and content marketing strategy,



This module enables the participant to effectively apply various digital marketing strategies via digital channels for their marketing campaigns

2020 Run

August 1, 8, 15, 22


8 hours a week

5 hours synchronous | 3 hours asynchronous


Module Fee


REINVENT. Learn for Life.

Benilde - Continuing Education

(+63) 8230-5100 local 3802

(+63) 8400-5425 I (+63) 8400-7405