This module discusses the fundamental concepts about the Marketing Mix. The topics to be discussed will cover the Traditional 4 Ps and 7 Ps as well as the Marketing Mix as applied to Digital Marketing. As the function of the various Marketing Mix elements plays a vital part in any organization’s overall marketing approach, the Marketing Mix is crucial in the development of the appropriate marketing strategy. The information and ideas derived will be essential in positioning, targeting, and segmenting of the market for the student and his/her organization.


*This module is credited to the Diploma in Strategic Marketing Management and the Diploma in Strategic Digital Marketing.

2020 Run

July 4, 11, 18, 25


1230 - 2030

4 hours synchronous | 4 hours asycnhronous


Module Fee


REINVENT. Learn for Life.

Benilde - Continuing Education

(+63) 8230-5100 local 3802

(+63) 8400-5425 I (+63) 8400-7405