This module is about “brand anthropology” or living the culture consistent with the brand. The idea is that the product and company brands will have to be “bought” first inside the company before they can be bought “outside”. It is also about governance, which is how the culture of transparency, fairness and accountability should be shared and lived by everyone.
Business culture is the result of brand anthropology and governance edicts. It refers to the pattern of behavior consistent with the nature of the company’s business, its brand, and its corporate governance code.
August 1, 8, 15, 22
8 hours per week
4 hours synchronous | 4 hours asynchronous
Synchronous Teaching Strategies:
Online Lecture and Discussion
Presentation of Company's actual experiences
Asynchronous Teaching Strategies:
Reaction paper on assigned readings
Focus Group Discussion
At the end of the module the participant will be able to:
Understand the importance of brand anthropology and its relationship to organizational culture and corporate governance.
Review the basic concepts on how to effectively implement and manage change.
Know the value of research and market segmentation in dealing with the nameless public and discover how to set up customer profile as an effective tool for business building.
Appreciate the complexity of corporate communications and how to apply it in handling and establishing effective media relations.
Identify strategies to implement and deliver crisis communication to prevent or lessen the negative outcomes of a crisis and thereby protect the company, stakeholders and/or industry from damage.
Brief Overview of Organizational Culture and Communication
The OD Consultant Profile
Corporate Identity and Image
The Corporate Brand: An Organization's Covenant
Management of Change
REINVENT. Learn for Life.
Benilde - Continuing Education
(+63) 8230-5100 local 3802
(+63) 8400-5425 I (+63) 8400-7405