This module is about “brand anthropology” or living the culture consistent with the brand. The idea is that the product and company brands will have to be “bought” first inside the company before they can be bought “outside”. It is also about governance, which is how the culture of transparency, fairness and accountability should be shared and lived by everyone.


Business culture is the result of brand anthropology and governance edicts. It refers to the pattern of behavior consistent with the nature of the company’s business, its brand, and its corporate governance code.

2020 Run

 August 1, 8, 15, 22


8 hours per week

4 hours synchronous | 4 hours asynchronous


Module Fee


REINVENT. Learn for Life.

Benilde - Continuing Education

(+63) 8230-5100 local 3802

(+63) 8400-5425 I (+63) 8400-7405