Strategic Brand Management focuses on identifying the key concepts as well as the current and emerging tools involved. The branding concepts to be tackled will also be related to the marketing mix, integrated marketing communications and customer experience management. This module also evaluates the brand strategy in terms of how it resonates with the organization’s target market and creates a clear differentiation from competitors.


The goal is to be able to formulate specific strategies and plans that focus on building new brands as well as reinforcing, revitalizing, extending and consolidating existing brands to develop or sustain their relevance in the market.


2020 Run

Sep. 26, Oct. 3, 10, 17


8 hours a week


Module Fee


REINVENT. Learn for Life.

For inquiries, look for:

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Bernadette Ramirez

Contact Us:


(+63) 8230-5100 local 3802


(+63) 8400-5425 I (+63) 8400-7405