This module is the introduction to the basics and dynamics of the new sales and marketing landscape. It also serves as the springboard and/or review on the basic marketing and selling concepts, specifically pertaining to the Marketing Mix, Product Life Cycle and the Consumer Adoption Process. This module also differentiates the levels of Marketing Strategy development. From the top, middle and frontline marketing and selling functions. It discusses the importance and distinction of Strategic Marketing and Tactical Marketing, and the plans and strategies connected to the sales function.

2020 - 1st Run



2020 - 2nd Run



1230 - 2030

4 hours synchronous | 4 hours asycnhronous


Module Fee


REINVENT. Learn for Life.

For inquiries, look for:

Ms Bern.png

Bernadette Ramirez

Contact Us:


(+63) 8230-5100 local 3802


(+63) 8400-5425 I (+63) 8400-7405