Strategic Marketing Integration is the culminating module that blends all the concepts and skills the student has acquired throughout the program to develop sound marketing planning and decision-making. The key concepts to be discussed will revolve around the analyzing strategic options for a company; reviewing key strategic marketing concepts, evaluating markets and opportunities;  designing and executing marketing strategy or strategies.



The goal is to develop market-driven and customer-centered marketing strategies that deliver distinctive value to customers and position the company to be the customers’ preferred choice which are integrated into a Strategic Marketing Plan.

2020 Run

Oct. 31, Nov. 7, 14, 21


8 hours per week

4 hours synchronous | 4 hours asynchronous


Module Fee


REINVENT. Learn for Life.

Benilde - Continuing Education

(+63) 8230-5100 local 3802

(+63) 8400-5425 I (+63) 8400-7405