Strategic Marketing Integration is the culminating module that blends all the concepts and skills the student has acquired throughout the program to develop sound marketing planning and decision-making. The key concepts to be discussed will revolve around the analyzing strategic options for a company; reviewing key strategic marketing concepts, evaluating markets and opportunities; designing and executing marketing strategy or strategies.
The goal is to develop market-driven and customer-centered marketing strategies that deliver distinctive value to customers and position the company to be the customers’ preferred choice which are integrated into a Strategic Marketing Plan.
Oct. 31, Nov. 7, 14, 21
8 hours per week
4 hours synchronous | 4 hours asynchronous
At the end of the module the participant will be able to:
Distinguish the various steps in the strategic marketing planning process which are vital in achieving the desired goals and objectives of the company.
Analyze the strategic marketing options as the apply to a company’s specific situation, industry and target market.
Develop cost-effective and ROI-oriented marketing strategies and programs that will be beneficial to both the company and the customers.
Design and apply marketing strategies that will potentially enhance the company’s sales performance and growth.
Strategic Marketing Planning Process
Marketing Strategy Models
Marketing Situation Analysis
Marketing Audit and Situation Analysis
Integrating Strategic Marketing Components
Strategic Marketing Plan Essentials
Designing a Strategic Marketing Plan
Strategic Marketing Plan Aspects
Strategic Marketing Plan Development
CEO, Mecka Business Dynamix Inc., Program Director, Benilde-SPaCE
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Benilde - Continuing Education
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