bachelor of science in business administration major in marketing management
PROGRAM LENGTH: 10 TRIMESTERS
bachelor of science in business administration major in marketing management
PROGRAM LENGTH: 10 TRIMESTERS
The Business Administration Major in Marketing Management deals with how businesses create value for customers. It studies the process by which Marketing builds on a thorough understanding of buyer behavior to create value. The program focuses on important concepts such as sales management, marketing research, international marketing, consumer behavior, advertising, distribution management, and digital marketing. These concepts are taught by faculty members with years of corporate experience as market researchers, marketing managers, brand managers, sales directors and presidents. The course also has a strong foundation on financial concepts as a cornerstone of the marketing effort.
Careers
Entrepreneur, Brand Manager, Marketing Manager, Sales Executive, Market Analyst, Copywriter, Market Researcher, Social Media Manager, Account Manager, SEO/SEM Manager
put your brand in the spotlight
This course is for you if you want to be at the forefront of turning a business into a global brand. You will learn to:
- develop dynamic students in the field of marketing management;
- apply key marketing theories, frameworks and tools to solve Marketing problems;
- create and implement marketing plans that achieve organizational goals;
- design and develop a sales presentation or pitch that addresses the needs of the student;
- effective communication in written and oral business/marketing presentations; and
- apply the principles of business ethics and corporate social responsibility to business/marketing decisions.
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