MARKETING AND ENTREPRENEURSHIP
Diploma in Strategic Marketing Management
The Diploma in Strategic Marketing Management equips professionals with strategic marketing skills, enhancing profitability and competitiveness in dynamic business environments by adapting to market shifts, competition, and technology.
Module Description
In today’s competitive landscape, businesses need strong marketing strategies to stand out. This module explores the evolution of marketing, strategic positioning, and the integration of traditional and digital marketing frameworks. By the end, you’ll have the skills to develop a well-rounded marketing action plan that drives business success.
Module Objectives
You’ll explore the evolution of marketing, competitive positioning, and the traditional and digital marketing mix. By the end, you’ll know how to align strategies and create a comprehensive marketing action plan that drives business success.
Module Outline
- Day 1: Marketing Strategy Evolution
- Day 2: Competitive Positioning
- Day 3: Marketing Mix Essentials
- Day 4: Integrated Marketing
Schedules:
2025 1st Run: Jan. 18, 25, Feb. 1 & 8
2025 2nd Run: Jun. 21, 28, Jul. 5 & 12
Time: 12:30 PM to 8:30 PM
Module Fee: ₱12,895
Module Description
Understanding your customers is key to creating meaningful and successful marketing strategies. This module explores how to analyze customer insights, develop data-driven personas, and enhance the customer experience. You’ll learn how to apply insights to improve customer interactions and craft strategies that drive engagement and loyalty.
Module Objectives
You’ll learn how to analyze customer insights, create personas, and apply data-driven strategies to enhance customer experiences. By the end, you’ll be able to map customer journeys, develop experience management strategies, and build lasting customer relationships.
Module Outline
- Day 1: Customer Insight Essentials
- Day 2: Persona & Insights
- Day 3: Enhancing Customer Experience
- Day 4: Strategic CX Innovation
Schedules:
2025 1st Run: Feb. 22, Mar. 8, 15 & 22
2025 2nd Run: Jul. 26, Aug. 2, 9 & 16
Time: 12:30 PM to 8:30 PM
Module Fee: ₱12,895
Module Description
This module dives into the creative process of marketing innovation using Design Thinking. You’ll learn how to foster creative thinking, apply the Design Thinking framework, and explore innovative marketing strategies. The course also covers tools like the Business Model Canvas to develop and implement strategic marketing innovations.
Module Objectives
You’ll learn how to apply Design Thinking to marketing innovation, explore creative strategies, and use tools like the Business Model Canvas. By the end, you’ll be able to develop and implement strategic, innovative marketing plans that drive success.
Module Outline
- Day 1: Marketing Innovation Foundations
- Day 2: Design Thinking Process
- Day 3: Innovating with Business Models
- Day 4: Strategic Innovation
Schedules:
2025 1st Run: May 17, 24, 31 & Jun. 7
2025 2nd Run: Oct. 4, 11, 18 & 25
Time: 12:30 PM to 8:30 PM
Module Fee: ₱12,895
Module Description
This module provides a deep dive into the world of strategic brand management, helping you understand the evolution of branding, the latest trends, and how to evaluate and enhance brand equity. You’ll explore the key components of brand positioning, and integrated marketing communications, and learn how to develop and measure brand strategies that resonate with your target audience.
Module Objectives
You’ll learn the evolution of branding, how to evaluate brand equity and develop effective brand positioning. You’ll explore integrated marketing communications, and brand lifecycle management, and create a strategic brand management plan to measure and enhance brand performance.
Module Outline
- Day 1: Branding Evolution
- Day 2: Brand Analysis & Positioning
- Day 3: Integrated Branding
- Day 4: Strategic Brand Framework
Schedules:
2025 1st Run: Apr. 5, 12, 26 & May 3
2025 2nd Run: Aug. 30, Sep. 6, 13 & 20
Time: 12:30 PM to 8:30 PM
Module Fee: ₱12,895
Module Description
This module provides a comprehensive guide to creating effective marketing strategies. From understanding the marketing planning process to developing a strategic marketing plan, you’ll learn how to conduct audits, apply marketing mathematics, and calculate marketing ROI. By the end, you’ll be able to design and assess a strategic marketing plan that delivers measurable results.
Module Objectives
You’ll learn how to create a strategic marketing plan, conduct audits, and apply marketing mathematics. You’ll also gain the skills to calculate marketing ROI and develop a comprehensive marketing plan that drives measurable business success.
Module Outline
- Day 1: Strategic Marketing Foundations
- Day 2: Marketing Audit & Integration
- Day 3: Designing the Marketing Plan
- Day 4: Marketing ROI & Performance
Schedules:
2025 1st Run: Jun. 21, 28, Jul. 5 & 12
2025 2nd Run: Nov. 8, 15, 22 & 29
Time: 12:30 PM to 8:30 PM
Module Fee: ₱12,895
Diploma in Strategic Digital Marketing
The Strategic Digital Marketing Diploma offers a comprehensive understanding of digital marketing, focusing on customer insight, organizational development, product development, and user experience design, empowering individuals and managers to adapt to the evolving business environment.
Module Description
In today’s competitive landscape, businesses need strong marketing strategies to stand out. This module explores the evolution of marketing, strategic positioning, and the integration of traditional and digital marketing frameworks. By the end, you’ll have the skills to develop a well-rounded marketing action plan that drives business success.
Module Objectives
You’ll explore the evolution of marketing, competitive positioning, and the traditional and digital marketing mix. By the end, you’ll know how to align strategies and create a comprehensive marketing action plan that drives business success.
Module Outline
- Day 1: Marketing Strategy Evolution
- Day 2: Competitive Positioning
- Day 3: Marketing Mix Essentials
- Day 4: Integrated Marketing
Schedules:
2025 1st Run: Jan. 18, 25, Feb. 1 & 8
2025 2nd Run: Jun. 21, 28, Jul. 5 & 12
Time: 12:30 PM to 8:30 PM
Module Fee: ₱12,895
Module Description
Understanding your customers is key to creating meaningful and successful marketing strategies. This module explores how to analyze customer insights, develop data-driven personas, and enhance the customer experience. You’ll learn how to apply insights to improve customer interactions and craft strategies that drive engagement and loyalty.
Module Objectives
You’ll learn how to analyze customer insights, create personas, and apply data-driven strategies to enhance customer experiences. By the end, you’ll be able to map customer journeys, develop experience management strategies, and build lasting customer relationships.
Module Outline
- Day 1: Customer Insight Essentials
- Day 2: Persona & Insights
- Day 3: Enhancing Customer Experience
- Day 4: Strategic CX Innovation
Schedules:
2025 1st Run: Feb. 22, Mar. 8, 15 & 22
2025 2nd Run: Jul. 26, Aug. 2, 9 & 23
Time: 12:30 PM to 8:30 PM
Module Fee: ₱12,895
Module Description
This module focuses on creating exceptional customer experiences through user-centered design and digital applications. You’ll explore the principles of customer-centricity, understand the role of empathy in UX/UI, and learn how to design seamless, impactful digital experiences across multiple channels. By the end, you’ll be equipped to apply these concepts practically for digital transformation.
Module Objectives
You’ll learn the principles of customer-centric design, the role of empathy in UX/UI, and the design process behind creating seamless digital experiences. By the end, you’ll understand how to apply these concepts across channels and drive digital transformation for better customer engagement.
Module Outline
- Day 1: Customer-Centricity & Digital
- Day 2: Understanding Customers
- Day 3: UX/UI Design Essentials
- Day 4: Omni-Channel UX Journey
Schedules:
2025 1st Run: Apr. 5, 12, 26 & May 3
2025 2nd Run: Aug. 30, Sep. 6, 13 & 20
Time: 12:30 PM to 8:30 PM
Module Fee: ₱15,495
Module Description
This module introduces the essential elements of digital marketing strategy and analytics, helping you understand the digital landscape and how to navigate it for business success. You’ll explore the evolution of digital marketing, learn key tactics like SEO and content marketing, and gain skills to measure and track performance through digital analytics tools.
Module Objectives
You’ll learn to craft a digital marketing strategy, understand consumer behavior, and apply SEO and content marketing techniques. You’ll also explore how to use paid, owned, and earned media and measure performance with tools like Google Analytics to create a successful digital marketing plan.
Module Outline
- Day 1: Digital Marketing Fundamentals
- Day 2: Digital Strategy & SEO
- Day 3: Media & Content Strategy
- Day 4: Digital Analytics
Schedules:
2025 1st Run: May 17, 24, 31 & Jun. 7
2025 2nd Run: Oct. 4, 11, 18 & 25
Time: 12:30 PM to 8:30 PM
Module Fee: ₱15,495
Module Description
This module focuses on the fundamentals of digital marketing and performance media, equipping you with the knowledge to create, measure, and optimize effective campaigns across various platforms. You’ll explore key advertising channels like Facebook, Instagram, and Google, and learn how to monitor metrics, optimize performance, and drive better results through data-driven strategies.
Module Objectives
You’ll learn the fundamentals of digital marketing and performance media, including how to create and optimize campaigns on platforms like Facebook, Instagram, and Google. By the end, you’ll be able to measure campaign performance and apply optimization strategies using tools like Google Analytics.
Module Outline
- Day 1: Digital Marketing Basics
- Day 2: Social Media Advertising
- Day 3: Google Advertising
- Day 4: Analytics & Optimization
Schedules:
2025 1st Run: Jun. 21, 28, Jul. 5 & 12
2025 2nd Run: Nov. 8, 15, 22 & 29
Time: 12:30 PM to 8:30 PM
Module Fee: ₱15,495
Diploma in Entrepreneurial Marketing
The Diploma in Entrepreneurial Marketing provides a comprehensive understanding of customers, markets, competitors, and industry trends, enabling entrepreneurs to optimize marketing efforts and achieve business objectives.
Module Description
Successful entrepreneurship begins with strategic planning and a deep understanding of the market. This module equips learners with essential marketing frameworks, consumer analysis techniques, and practical strategies to identify opportunities and build a competitive advantage.
Module Objectives
You’ll learn to analyze market trends, identify opportunities, develop customer-focused strategies, and create a strong marketing plan.
Module Outline
- Day 1: Market Foundations
- Day 2: Opportunity Mapping
- Day 3: Execution Blueprint
- Day 4: Stand Out & Succeed
Schedules:
2025 1st Run: Jan. 18, 25, Feb. 1 & 8
2025 2nd Run: Jun. 21, 28, Jul. 5 & 12
2025 3rd Run: Nov. 8, 15, 22 & 29
Time: 12:30 PM to 8:30 PM
Module Fee: ₱14,200
Module Description
A strong brand is essential for entrepreneurial success. This module explores how entrepreneurs can build, position, and communicate their brand effectively. Learners will gain insights into key branding concepts, core brand elements, and strategies for aligning branding efforts with customer needs.
Module Objectives
This module covers key branding concepts, brand positioning, persona development, and customer-centric strategies. You’ll learn to create a strong, market-driven brand identity that resonates with your audience.
Module Outline
- Day 1: Entrepreneurial Branding
- Day 2: Core Branding Elements
- Day 3: Brand Strategy Alignment
- Day 4: Customer-Centric Branding
Schedules:
2025 1st Run: Feb. 22, Mar. 8, 15 & 22
2025 2nd Run: Jul. 26, Aug. 2, 9 & 16
Time: 12:30 PM to 8:30 PM
Module Fee: ₱14,200
Module Description
This module explores the core principles of entrepreneurial selling, providing practical tools to craft effective sales strategies. From understanding the sales funnel to using models that increase sales impact, learners will gain the skills needed to sell their products or services effectively and drive business growth.
Module Objectives
You’ll learn the fundamentals of entrepreneurial selling, from creating a sales plan to navigating the sales funnel. You’ll explore selling models, strategies, and effective tactics to increase sales, while using key metrics to track performance and align with your marketing plan.
Module Outline
- Day 1: Selling Essentials
- Day 2: Sales Funnel Mastery
- Day 3: Sales Strategies
- Day 4: Performance & Execution
Schedules:
2025 1st Run: Apr. 5, 12, 26 & May 3
2025 2nd Run: Aug. 30, Sep. 6, 13 & 20
Time: 12:30 PM to 8:30 PM
Module Fee: ₱14,200
Module Description
This module introduces the essential elements of digital marketing strategy and analytics, helping you understand the digital landscape and how to navigate it for business success. You’ll explore the evolution of digital marketing, learn key tactics like SEO and content marketing, and gain skills to measure and track performance through digital analytics tools.
Module Objectives
You’ll learn to craft a digital marketing strategy, understand consumer behavior, and apply SEO and content marketing techniques. You’ll also explore how to use paid, owned, and earned media and measure performance with tools like Google Analytics to create a successful digital marketing plan.
Module Outline
- Day 1: Digital Marketing Fundamentals
- Day 2: Digital Strategy & SEO
- Day 3: Media & Content Strategy
- Day 4: Digital Analytics
Schedules:
2025 1st Run: May 17, 24, 31 & Jun. 7
2025 2nd Run: Oct. 4, 11, 18 & 25
Time: 12:30 PM to 8:30 PM
Module Fee: ₱15,495